Inside Maulana
Formulated with rigorous botanical standards
Each Maulana formula begins with carefully sourced plant oils, measured for purity and balance. Here is how our beard and fragrance formulations are built, and how to use them in daily routine.
Abyad – Beard Moisturizer Oil (100 ml)
Set, nourish, and reset after wudu
Built on a high-ratio Jojoba oil base with four plant oils and three secret extracts, Abyad carries a subtle floral scent. It tames and sets unruly beard hair for up to 12 hours, adds volume, and protects against breakage without a greasy finish.
For wudu, allow the beard to dry, then re-comb gently to reset the set. Priced at PKR 1,299 (MRP PKR 1,845).
Attumes – Formulated Perfume Oil
A hybrid perfume oil, alcohol-free
Step one: body
Apply to pulse points
Roll a small amount onto the wrists and neck, where warmth lifts the scent gently through the day.
Step two: clothes
Layer onto fabric
Add a light touch to the inside of a collar or a shirt hem so the fragrance coordinates with your garments through the day.
The daily sequence
A simple routine, step by step
01
Prepare the hair
After your shower, apply Aswad to towel-dried hair to protect against dust and sweat through the day.
02
Shape the beard
Work a few drops of Abyad through the beard, then comb it into its set shape.
03
Reset after wudu
Once the beard has dried after wudu, re-comb gently to restore the set.
04
Layer the fragrance
Apply Attumes to the body pulse points, then add a light touch to clothing for a lasting trail.